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Young Ones One Show

The Young Ones One Show Brief Competition tasks students with creating work for real world clients from one of our sponsored briefs for the chance to earn a One Show Pencil. The categories in this discipline reflect the type of categories you may find in the professional One Show competition.

Brief Sponsors

Young Ones One Show

Best Buy

YOB-A01
Best Buy: Integrated Campaign
Early Deadline Fee: $45.00

Integrated recognizes creative concepts and messaging unified across multi-channel campaigns. Entries should answer the brief requirements set forward by the client.

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YOB-A02
Best Buy: Creative Use of AI
Early Deadline Fee: $45.00

Creative Use of Artificial Intelligence recognizes the groundbreaking use and integration of AI in work for brands, agencies and individuals. It celebrates the partnership between human creativity and artificial intelligence in the evolution of creative work and process. All Creative Use of AI entries should explain how the technology was used and any use of generative AI should be meaningfully transformed. Entries should answer the brief requirements set forward by the client.

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YOB-A03
Best Buy: Creator Content & Social Media
Early Deadline Fee: $45.00

Social Media recognizes work that leverages the power of social platforms to communicate a brand's message and interact with its targeted audience. This work should be intended specifically for distribution on social media channels. This includes work created in partnership or for distribution on an individual creators channel. Entries should answer the brief requirements set forward by the client.

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YOB-A04
Best Buy: Experiential & Immersive
Early Deadline Fee: $45.00

Experiential & Immersive recognizes temporary or permanent brand experiences utilizing physical and/or digital environments to connect people to a brand. Entries should answer the brief requirements set forward by the client.

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YOB-A05
Best Buy: Film & Video
Early Deadline Fee: $45.00

Film & Video recognizes advertising in the form of commercial spots intended to be aired on television, in cinemas, or online. Entries should answer the brief requirements set forward by the client.

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YOB-A06
Best Buy: Gaming
Early Deadline Fee: $45.00

Gaming recognizes interactive experiences that intends to use gameplay to entertain, inform, and create community. It includes work that is built around a brand that engages the user and adds to the gaming experience. Entries should answer the brief requirements set forward by the client.

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YOB-A07
Best Buy: Interactive, Online, & Mobile
Early Deadline Fee: $45.00

Interactive, Online, & Mobile recognizes advertising intended to be communicated through digital channels including websites, mobile applications, and other digital media. Entries should answer the brief requirements set forward by the client.

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YOB-A08
Best Buy: Print, Promotional & OOH
Early Deadline Fee: $45.00

Print & Promotional recognizes advertising intended to be shown through printed publications and other physical collateral. Out of Home recognizes advertising intended to be shown public spaces, delivered via physical or digital mediums. Entries should answer the brief requirements set forward by the client.

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YOB-A09
Best Buy: Radio & Audio
Early Deadline Fee: $45.00

Radio & Audio recognizes advertising in the form of audio-based content such as broadcast or online commercial spots and podcasts. Entries should answer the brief requirements set forward by the client.

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Young Ones One Show

Google

YOB-B01
Google: Integrated Campaign
Early Deadline Fee: $45.00

Integrated recognizes creative concepts and messaging unified across multi-channel campaigns. Entries should answer the brief requirements set forward by the client.

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YOB-B02
Google: Creative Use of AI
Early Deadline Fee: $45.00

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YOB-B03
Google: Creator Content & Social Media
Early Deadline Fee: $45.00

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YOB-B04
Google: Experiential & Immersive
Early Deadline Fee: $45.00

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YOB-B05
Google: Film & Video
Early Deadline Fee: $45.00

Film & Video recognizes advertising in the form of commercial spots intended to be aired on television, in cinemas, or online. Entries should answer the brief requirements set forward by the client.

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YOB-B06
Google: Gaming
Early Deadline Fee: $45.00

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YOB-B07
Google: Interactive, Online, & Mobile
Early Deadline Fee: $45.00

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YOB-B08
Google: Print, Promotional & OOH
Early Deadline Fee: $45.00

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YOB-B09
Google: Radio & Audio
Early Deadline Fee: $45.00

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Young Ones One Show

Sonicare

YOB-C01
Sonicare: Integrated Campaign
Early Deadline Fee: $45.00

Integrated recognizes creative concepts and messaging unified across multi-channel campaigns. Entries should answer the brief requirements set forward by the client.

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YOB-C02
Sonicare: Creative Use of AI
Early Deadline Fee: $45.00

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YOB-C03
Sonicare: Creator Content & Social Media
Early Deadline Fee: $45.00

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YOB-C04
Sonicare: Experiential & Immersive
Early Deadline Fee: $45.00

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YOB-C05
Sonicare: Film & Video
Early Deadline Fee: $45.00

Film & Video recognizes advertising in the form of commercial spots intended to be aired on television, in cinemas, or online. Entries should answer the brief requirements set forward by the client.

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YOB-C06
Sonicare: Gaming
Early Deadline Fee: $45.00

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YOB-C07
Sonicare: Interactive, Online, & Mobile
Early Deadline Fee: $45.00

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YOB-C08
Sonicare: Print, Promotional & OOH
Early Deadline Fee: $45.00

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YOB-C09
Sonicare: Radio & Audio
Early Deadline Fee: $45.00

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Young Ones One Show

Verizon

YOB-D01
Verizon: Integrated Campaign
Early Deadline Fee: $45.00

Integrated recognizes creative concepts and messaging unified across multi-channel campaigns. Entries should answer the brief requirements set forward by the client.

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YOB-D02
Verizon: Creative Use of AI
Early Deadline Fee: $45.00

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YOB-D03
Verizon: Creator Content & Social Media
Early Deadline Fee: $45.00

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YOB-D04
Verizon: Experiential & Immersive
Early Deadline Fee: $45.00

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YOB-D05
Verizon: Film & Video
Early Deadline Fee: $45.00

Film & Video recognizes advertising in the form of commercial spots intended to be aired on television, in cinemas, or online. Entries should answer the brief requirements set forward by the client.

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YOB-D06
Verizon: Gaming
Early Deadline Fee: $45.00

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YOB-D07
Verizon: Interactive, Online, & Mobile
Early Deadline Fee: $45.00

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YOB-D08
Verizon: Print, Promotional & OOH
Early Deadline Fee: $45.00

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YOB-D09
Verizon: Radio & Audio
Early Deadline Fee: $45.00

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